6 Criteria Used to Evaluate an Endpoint Security Product

Posted by Dan Lowe on 2015-02-24 16:03:00

Whether you are an industry veteran or a new company that is looking to foster repeat business and loyal customers, delivering a managed endpoint security product can be a good revenue opportunity for you.

Preventing corporate devices from being compromised is a daily struggle. A staggering 220,000 new malware samples are stealing corporate information, taking financial data, blackmailing companies, ransoming corporate data, and creating malicious behavior. You may be a managed service provider (MSP, MSSP), a web security gateway company, IT managed services, or a company that provides products and services to the SMB and enterprises. Businesses that offer endpoint security solutions to their clients want strong products and services to grow revenue, increase profit, and expand into new markets. This article examines different criteria that these businesses should consider before selecting an endpoint security product.


1. Detecting malware is one of the reasons for choosing an endpoint security product, though it is not the only reason for choosing endpoint protection. 
With the deluge of malware circulating the globe, an antimalware company must deploy the latest technology to combat these threats. A multi-layer approach to reducing malware is a requirement for today’s threat laden environment. Typical antimalware layers consist of signatures, heuristics, emulation, and behavior monitoring. Each of these components has an integral role in identifying known, unknown, or hidden threats. Businesses that want to provide endpoint security protection to their clients should look at multi-year testing results from major testing organizations like AV-Test, AV Comparatives, or Virus Bulletin. It is important to look for a solution with a repeated history of strong malware detection rather than any single test, as some companies will highlight a single test result to give a stronger perception of protection. 

2. Pick and choose. Basic endpoint client security features include: antimalware, antiphishing, firewall, web protection etcetera. However, you may already have client software and want to add only specific security features to meet your customer’s need. An antimalware software development kit (SDK) is an option that allows your company to select a security feature modularly to ensure you only select features that are most important to customers. Another approach is to use a rebranded endpoint client solution with preset features. This approach allows for quick and easy deployment without using a lot of engineering resources to develop, test, and QA the client security solution. It provides you a choice to test the market before you commit more extensive engineering resources to develop a customized security solution. You may also want to choose a hybrid solution that allows you to implement a standard set of security features and build additional security features to meet your customer requirements. Look for a company that has the flexibility to offer different client security options and features which can allow you to grow in the future.

3. Performance is another criterion for choosing antimalware technology. Copying data, installing applications, loading websites, or downloading software applications can slow down endpoint device performance. Look for lightweight clients that can minimize CPU and memory consumption while still providing strong detection rates versus a full agent. Non-profit, 3rd party testing agencies can provide you a neutral perspective in terms of determining performance. People may think that a heavy or full client may have the best detection, but that is not necessarily accurate.

While the protection rate, the product features and performance are highly important, you should also look at things that complement your infrastructure. So another three criteria you may want to consider are:

4. Broad support for multiple endpoint products is critical for today’s challenges

5. Easy integration of endpoint security solutions into your existing service.

6. Support for multiple architectures


To learn more about what each of these criteria entails, you may want to download the full article here:


Endpoint security

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Dan Lowe

Dan Lowe is the OEM Senior Marketing Manager. He has worked at multiple security companies in the last 10 years and manages the OEM marketing team. He has a unique perspective on the industry as he has worked with different security technologies, such as: Antimalware, Firewalls, VPNs, DLP, and E-DRM.

Topics: OEM Business, Endpoint Security