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Darragh Kelly

Darragh Kelly, Global OEM Product Marketing Manager at Bitdefender, has been working within the IT Security industry for over 17 years. Having had a diverse number of roles, such as QA, Tech Support, Training and Product Marketing in his career he has a unique understanding of the challenges faced by a wide range of stakeholders in the business.

Recent Posts

Potentially Unwanted Applications (PUAs) Are Becoming a Big Issue for Mac

Published on 10/14/15 01:30PM

Threats, Endpoint Security

Recently I talked about the ever growing Mac market share –registering 16% global growth YoY – in an overall decreasing PC market –contracting global at 12% YoY. In the same post we saw how, malware growth was up 286% in the same time period. In this post, second in this Mac-focused series, I would like to highlight a lesser known evil which we do not even classify as malware, yet is having just as a dramatic impact on user experience and business productivity: Potentially Unwanted Applications (PUAs) a.k.a. Potentially Unwanted Programs (PUPs) / adware.


PUAs generally come from third-party download sites. The software you download from such sites can include both the software that you want and adware you may not necessarily want, but you inadvertently accept during the installation process, as it is commonly accepted as non-malware. 


“PUAs generally include software that displays intrusive advertising, or tracks the user's Internet usage to sell information to advertisers, injects its own advertising into web pages that a user looks at…Unwanted programs often include no sign that they are installed, and no uninstall or opt-out instructions”

- Wikipedia 


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Return of the Mac and the Beginning of Security?

Published on 09/25/15 02:30PM

Threats, Endpoint Security

At June’s Info Security Europe event in London I got asked by several attendees about our tech offering in regards to Mac, or at least how does Bitdefender see the Mac playing field. Add to that the fact that I am looking to get a Mac myself, my interest was piqued.

So, being a marketer – and a security marketer at that! –, I decide to contact our Mac security tech team and get the inside line – an understanding on the growing demand for Mac and its evolving security landscape.

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InfoSecurity Europe 2015. The Big Security Picture.

Published on 06/09/15 02:30PM

OEM Business, Technology


Being my first year at Infosecurity Europe (Infosec), I cannot compare it with previous editions. 

But the feedback I received from exhibitors and attendees alike in regards to content, networking opportunities and the new venue (Olympia London) was very positive. Although official numbers are still not in yet Malcolm Wells, Exhibition Manager @ Infosecurity Europe, informs us that numbers are up on 2014. So congratulations to the Infosec team on their 20th event anniversary, and in regards to the bigger numbers this year. However, when I review the 3-day event, I don’t think big numbers, I think big picture.

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Mobile Malware: Reinventing the Wheel or Not?

Published on 06/04/15 02:30PM

Threats, Mobile Security

Mobile is everywhere, no pun intended. At a security conference I attended recently, one of my colleagues humorously quoted Jules Winnfield, played by Samuel L Jackson, from Pulp Fiction by saying “Say mobile again, I dare you, I double dare…”

It’s true: it’s ubiquitous and unavoidable. And for plenty of good reasons. For example, Gartner stated this year that Android alone “surpassed a billion shipments of devices in 2014, and will continue to grow at a double-digit pace in 2015, with a 26 percent increase year over year”. It’s forecasted to surpass the 1.5 billion by 2016.

That type of volume and usage draws a lot of attention – both “good” and “bad” – as it clearly demonstrates a huge and growing market space, with possibly a lot of unexplored business opportunities. When it comes to bad news, it generally travels fast. So when we look at attacks and hacks in the mobile space, there is more than a lot of expectation, at least within certain sectors, to see how this market is and will evolve: who will be the main players, what will be the plays etc.

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Opinion Piece: RSA Conference 2015 or 'This Is War!'

Published on 04/28/15 12:12PM

OEM Business, Technology, Internet of Things

Thiwas my first time at the RSA Conference, so hopefully that will give you some context to this post and some of the points I took away from this year’s event held in San Francisco between April 20th and 23rd at the Moscone Conference, where the world talks about security. And this year they talked in greater numbers than ever with record attendance: more than 700 speakers at more than 400 sessions, keynotes, peer-to-peer sessions, Learning Labs, track sessions, tutorials, forums, cowdsourced talks, and seminars.

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