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Emma Ban

Emma Ban is a Content Writer at Bitdefender. Having worked in the industry for more than three years, in both B2C and B2B areas, she has a deep understanding of the online threats that put at risk the security of both consumers and corporations. Thus, her main focus is to provide insights into security technology trends that enable safe environments for companies and their employees. She thoroughly enjoys traveling and has a special interest in fashion technology.

Recent Posts

How to Differentiate Mobile Insurance with Mobile Antimalware

Published on 10/21/14 04:38PM

OEM Business, Mobile Security

Lately, we’ve seen a shift in mobile users’ mindset from “Do I really need insurance for my smartphone?” to “What’s the best smartphone insurance plan?” In a market as commoditized as the mobile insurance one, this shift surely brings joy to any mobile insurer. But it also puts pressure on them to find ways to differentiate their packages from the competitors’. As such, more mobile insurers are starting to realize that, in order to differentiate themselves, they need to change their approach: from a reactive one, where the phone damage has already been produced and the customer receives a new one, to a more proactive approach, where the customer can actually prevent the damage.

If you’re a business executive working for a mobile insurance company, you may be interested to know what exactly a proactive approach means. In a nutshell, it’s about anticipating customer concerns and giving them control over their digital lives. How can you achieve such performance?

Start by completing these steps:

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3 Important Things to Check When Evaluating Antivirus Technology

Published on 10/16/14 04:35PM

OEM Business, Technology

If you are looking to develop your own antivirus solution, but you don’t have the necessary resources, or you are not satisfied with how your current antivirus solution is performing, licensing antivirus technology might be the solution to your problem. It’s the fastest way to enter the antivirus software market. It also makes it easier to make a name for yourself in this industry, provided the technology you choose is strong enough to combat ever-more sophisticated threats.

Success starts with building a good product, so be careful what you build into yours. [Tweet this ]

When choosing third-party antimalware technology, you need to take your time and thoroughly evaluate various options on the market. Make sure technology vendors’ claims are substantiated, but don’t rely only on the information they give you. It’s best you do your own research, and while doing that, make sure you consult unbiased sources as well. Here are 3 key factors you need to check when evaluating antivirus technology:

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BYOD Trends & Tips for MDM / MAM Providers

Published on 10/14/14 04:29PM

Bring Your Own Device (BYOD) is all the rage these days. More employees are using personal devices to access company data, and it looks like employers are actually embracing this trend – according to Gartner, by 2017 half of employers will require employees to supply their own device for work purposes.

Seems like a win-win for everybody, right? Well, not quite. Here’s why:

  • Mobile malware is on the rise, targeting primarily Android.

  • In 2015, most mobile apps will not have basic business-acceptable security protocols in place.

  • By 2019, wearables will become an integral part of enterprise mobility strategies.

  • Increased mobility comes with higher risks of having a mobile device lost or stolen – and this is most IT professionals’ top concern with regards to mobility.

What does this all mean? More mobile devices – of different make and model – used to carry and access company data will be vulnerable to more mobile security risks.

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Smart Homes Controlled by Smartphones Need 3x Smarter Security

Published on 10/09/14 04:21PM

OEM Business, Mobile Security, Network Security, Endpoint Security

Oh, what’s in a home, if not comfort and safety? But what if you could enhance these attributes? Just imagine getting comfortable in your bed and suddenly realizing you forgot to lock your front door. What if, instead of actually going downstairs to lock it, you could just stay in bed and press a “lock door” button on your smartphone? You could do that – if you had a smart home automation system in place.

Although it’s still in its infancy, this niche market is creating a lot of hype in the tech world. There are mobile apps available for both Android and iOS which can control just about every device or functionality in your home. And there are actual home automation systems you can install and create a home network of interconnected devices and appliances that you can control through your smartphone. According to research company HIS Technology, by 2018 there will be 45 million smart home devices used as part of home automation systems around the world.

Controlling all of your smart appliances through your smart phone sounds so convenient, doesn’t it? But what about security?

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