Lately, we’ve seen a shift in mobile users’ mindset from “Do I really need insurance for my smartphone?” to “What’s the best smartphone insurance plan?” In a market as commoditized as the mobile insurance one, this shift surely brings joy to any mobile insurer. But it also puts pressure on them to find ways to differentiate their packages from the competitors’. As such, more mobile insurers are starting to realize that, in order to differentiate themselves, they need to change their approach: from a reactive one, where the phone damage has already been produced and the customer receives a new one, to a more proactive approach, where the customer can actually prevent the damage.
If you’re a business executive working for a mobile insurance company, you may be interested to know what exactly a proactive approach means. In a nutshell, it’s about anticipating customer concerns and giving them control over their digital lives. How can you achieve such performance?
Start by completing these steps:Read More