Going to the Mobile World Congress (MWC2015)?

Published on 02/23/15 11:14AM

OEM Business

 

Meet Bitdefender's OEM & Technology Licensing team there!

We’ve been hearing about the mobile revolution for some time now. It’s happening as we speak, and it doesn’t seem to be ending any time soon.

Mobile devices are taking all sorts of shapes and functions, enabling us to be more connected with each other, with our homes, our offices and even our cars! They’re changing the way we live and communicate, and also the way we work – the BYOD trend is here to stay and evolve, as more mobile innovations come to light.

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10 Questions to Ask an APT Protection Provider Before Choosing Them

Published on 02/06/15 03:55PM

Threats, OEM Business

Are you looking for the right Advanced Persistent Threat (APT) protection provider? If you already have a security solution in place, talk to your current vendor first and get their view on APTs. Also, be sure to ask if they detect advanced malware threats, and whether the solution you license from them is just a “traditional, signature-based antivirus” or it has other features such as generic detection, proactive protection and heuristics.

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Sony Security Breach Part 2: Repercussions on Cybersecurity Laws

Published on 01/30/15 03:40PM

OEM Business

After the series of data breaches that dominated the 2014 security landscape, the Sony security breach was the last straw. Not only did it turn the movie world on its head, but it become a "serious national security matter" that pushed cybersecurity to the top of President Obama’s 2015 agenda.

"With the Sony attack that took place, with the Twitter account that was hacked by Islamist jihadist sympathizers yesterday, it just goes to show how much more work we need to do - both public and private sector - to strengthen our cybersecurity," the president said earlier this month, following a White House proposal for toughened laws on cybersecurity.

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Top OEM Predictions for 2015: Security Becomes Smarter

Published on 01/16/15 03:52PM

OEM Business, Network Security, Endpoint Security, Technology, Internet of Things

Technologies are evolving at a faster pace than ever before. They’re becoming smarter, quicker, wiser. The evolution of the Internet of Things (IoT) and Bring Your Own Device (BYOD) over the past couple of years is a clear sign that we’re becoming more connected with each other, with our homes and offices. And that connectivity becomes seamless, uninterrupted, as more sophisticated wearable devices enable us to stay connected while out and about. But greater connectivity comes with greater security risks. Cybercriminals have shown time and time again how skilled they are at exploiting a variety of interconnected systems and networks. So what about security – how will it evolve with all these welcome-but-risky developments?

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How to Properly Evaluate an APT Security Solution?

Published on 01/08/15 03:30PM

Threats, OEM Business

As mentioned previously in Detecting Advanced Persistent Threats – myths and realities, the technologies used by some Advanced Persistent Threat (APT) security vendors may not result in a good detection rate. To add to the problem, most companies providing APT protection do not participate in the standard industry detection tests run by reputable companies. These are the main tools that measure the “effectiveness” of a security solution in terms of how well the solution prevents the penetration of modern malware.

Typical excuses are:

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8 Criteria for Choosing the Right Antimalware SDK

Published on 12/11/14 11:31AM

OEM Business, Technology

Selecting the right antimalware Software Development Kit is an important task for business decision makers looking to grow revenue, increase profit, and expand into new markets. There is no perfect strategy for selecting the right antimalware engine, but here are a few suggestions that will help you determine the right criteria. 

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4 Ways Mobile Insurers Can Generate New Revenue Streams

Published on 11/06/14 02:30PM

OEM Business, Mobile Security

The mobile phone insurance revenue market is projected to grow at a compound annual growth rate of 17 % by 2020. As a business executive working for a mobile insurance carrier, you’re surely after a significant portion of it. But how do you go about gaining more revenue?

As we showed in our previous article on how to differentiate a mobile insurance plan from your competitors', it is important that you adopt a proactive approach and diversify your offer, to address emerging mobile risks. As mobile malware is on the rise, adding mobile antimalware protection to the insurance mix will not only help with the diversification, but will provide real value to the increasing number of mobile users facing risks posed by mobile malware.

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5 Reasons Why Companies Replace Their Antimalware Engine

Published on 10/23/14 11:07AM

OEM Business, Technology

If you are wondering whether your antivirus provider is helping your company to be successful, then this article is for you. Are you looking to replace an existing antivirus engine, wishing to integrate an antimalware engine, feeling your current antimalware engine is not performing the way you expected, and/or know that antivirus is an important element to your product strategy? Read further for some of the common reasons why companies consider replacing their antimalware engine.

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How to Differentiate Mobile Insurance with Mobile Antimalware

Published on 10/21/14 04:38PM

OEM Business, Mobile Security

Lately, we’ve seen a shift in mobile users’ mindset from “Do I really need insurance for my smartphone?” to “What’s the best smartphone insurance plan?” In a market as commoditized as the mobile insurance one, this shift surely brings joy to any mobile insurer. But it also puts pressure on them to find ways to differentiate their packages from the competitors’. As such, more mobile insurers are starting to realize that, in order to differentiate themselves, they need to change their approach: from a reactive one, where the phone damage has already been produced and the customer receives a new one, to a more proactive approach, where the customer can actually prevent the damage.

If you’re a business executive working for a mobile insurance company, you may be interested to know what exactly a proactive approach means. In a nutshell, it’s about anticipating customer concerns and giving them control over their digital lives. How can you achieve such performance?

Start by completing these steps:

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3 Important Things to Check When Evaluating Antivirus Technology

Published on 10/16/14 04:35PM

OEM Business, Technology

If you are looking to develop your own antivirus solution, but you don’t have the necessary resources, or you are not satisfied with how your current antivirus solution is performing, licensing antivirus technology might be the solution to your problem. It’s the fastest way to enter the antivirus software market. It also makes it easier to make a name for yourself in this industry, provided the technology you choose is strong enough to combat ever-more sophisticated threats.

Success starts with building a good product, so be careful what you build into yours. [Tweet this ]

When choosing third-party antimalware technology, you need to take your time and thoroughly evaluate various options on the market. Make sure technology vendors’ claims are substantiated, but don’t rely only on the information they give you. It’s best you do your own research, and while doing that, make sure you consult unbiased sources as well. Here are 3 key factors you need to check when evaluating antivirus technology:

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